Old Spice’s latest ad campaign, Never Let a Friend Lose His Swagger, showcases a male crisis sweeping the nation, and perhaps the world. Guys who once traveled as part of a “wolf pack” are now facing a “lone(ly) wolf” epidemic, where their important guy friendships are taking a backseat to lame excuses for not hanging out.   Fact is, men are falling into guy traps that keep them couch-bound when they should be hanging out with their friends. Men are most likely to skip a guy’s night in favor o...